Fun. Motivating. Thought-provoking.
An event packed with learning, networking and conversation.
A place for search, paid and content marketers.
Why attend the International Search Summit?
Expand
Learn tactics and insights specific to international campaigns and platforms
Grow
Be inspired to think differently and leave with fresh ideas to elevate your global success
Learn
Tried and tested approaches, frameworks, processes and creatives that you can apply
Connect
Meet fellow global marketing professionals and make valuable connections
Testimonials
What did past ISS attendees think of the event?
Agenda
Pre-conference drinks reception
18:30 – 20:30
Registration and coffee
Move to sessions and introduction
Track 1
SEO testing: Unlocking global search success through experimentation Ryan Jones - SEOTesting
In today’s competitive SERPs, businesses must go beyond traditional SEO strategies to stand out in search rankings. This session dives into the critical practice of SEO testing – what it is, why it is essential for your success, and how to implement it effectively across international markets. Ryan will share how to experiment with on-page elements, technical configurations, and content strategies to uncover what truly moves the needle. He will explore real-world examples, tools, and frameworks to create a culture of data-driven decision-making in your SEO efforts, regardless of industry or geography. Whether you are launching multilingual sites or optimising for culturally distinct audiences, this talk will equip you with actionable insights to make every click count.
Unlock global markets: How to use Google Trends for international SEO Kenichi Suzuki - Faber Company Inc.
International SEO is crucial, but understanding diverse markets can be complex. This session offers a practical, data-driven approach to international SEO using Google Trends, a powerful free tool. This actionable session will equip you with the skills to use Google Trends confidently to make informed decisions, optimise your international SEO, and unlock global market potential for your business or clients.
From chaos to clarity: Structuring international SEO for real impact insights and tactics Megan Hordijk - Rank Expert
International SEO can feel like a mess: too many markets, disconnected teams, conflicting KPIs. Rankings go up, traffic comes in: but does it actually convert? In this session, Megan Hordijk shares how to bring structure to international search strategies using her frameworks.
You willl learn how to move beyond surface metrics and start aligning SEO, CRO and data across teams and countries. With real examples and hands-on tips, she will show you how to uncover the friction points that hold back results and how to fix them. Because in a world where everyone is scaling, the real win is not doing more, but doing better.
Track 2
From reels to rich snippets: Building SEO assets that rank across borders and platforms Julia Munder - ROi Media Productions
With YouTube videos and Instagram posts now appearing alongside traditional search results, SEO strategies must expand to include platform native content. That includes Reels, Shorts, and Instagram carousels created from existing SEO assets such as blog posts or product features. These are no longer just for engagement; they are part of your organic search strategy. In this session, Julia will share how she combines international SEO strategy with video production to help brands win visibility across markets and platforms. Expect a practical, client-tested breakdown of what works on Google and beyond.
TikTok SEO: How to rank in 2025 Sam Gillies - Nonsensical
74% of Gen Zs and 49% of Millennials use TikTok for search, whilst 23% of users are searching within the first 30 seconds of opening TikTok. In this session, Sam will break down what TikTok SEO really means in 2025, from mastering keywords and captions, to leveraging trending formats, native behaviours, and in-app search intent. You will learn how to identify high-impact keywords using TikTok’s own data, optimise video structure and metadata for discovery, and build a content system that ranks and converts.
SEO’s secret weapon: Repurposing top content into audio (and multilingual gold) Filipa Olmo - Wondercraft
Turning existing content into audio, and translating it, can quietly drive SEO results. In this session, Filipa will break down the strategy, why it works, and how to do it without launching a podcast or creating anything new.
Track 3
How to maximise AI search visibility through query fan-out insights Gianluca Fiorelli - IloveSEO.net
AI is reshaping how users interact with search results. In this session, Gianluca will help you to understand the query fan-out, AKA how a single question expands into layered, intent-driven queries, offering a new framework to optimise for visibility. He will explain how by mapping the sources AI tends to favour, you can identify realistic targets for a mention-building outreach strategy, focused more on trust and semantic alignment than link quantity. Finally, you will learn how combining fan-out mapping with SERP feature analysis can allow you to cluster content not just by intent, but also by tone and emotional drivers, to ensure that the visibility gained – whether in a carousel, a featured snippet, or an AI Overview – transforms into awareness, attention, and memorability, increasing the likelihood of branded and direct traffic.
Beyond borders and beyond the search box: How to win the global "messy middle" with AI-driven SEO David Carrasco - Freelance SEO Consultant
The traditional, linear customer journey is a relic, but for international brands, the reality is far more complex. We are not just navigating Google’s “messy middle”; we are navigating a “messy multiverse” of different cultures, languages, search engines, and channels. The rise of AI Overviews and generative AI in search adds another profound layer of challenge and opportunity, transforming how global brands are discovered. This session will confront this new reality head-on. David will explore how to build a resilient, future-proof international SEO strategy that thrives in a world where “findability” is an omnichannel imperative. This is a call-to-action for international search professionals to evolve their role: from optimising pages in different languages to architecting a unified brand narrative that influences fragmented user journeys across the globe.
Rising above the AIpocalypse: Building brand visibility with strategic SEO Jes Scholz - Jes Scholz Consulting
Search is changing fast – AI is shifting how information is found, filtered and trusted. But that does not mean we have to abandon the growth tactics that have worked for over 20 years. In this session, Jes will do a deep dive into building brand visibility that thrives in the AI era. You will learn why entity SEO is table stakes and how to get it right, how technical SEO underpins digital availability, and how to strengthen brand salience across any surface. This talk will empower you with the knowledge to ensure that your brand stands out, no matter how search evolves.
Track 4
Beyond the cart: How lead gen marketers can succeed globally in a click-to-convert ad ecosystem Iselin Heggedal - Usercentrics
Most advertising platforms are engineered for e-commerce, where value is instant, conversions are binary, and outcomes are easily measured. But lead generation tells a more complex, slower-burning story – especially across international markets. In this session, Iselin will explore how advanced lead gen tactics can do more than just plug the gaps in platform optimisation. When applied thoughtfully, strategies like dynamic goal-setting, probabilistic value assignment, and real-time predictive modeling can become powerful tools for uncovering market-specific insights. Whether you are entering new regions or optimising existing ones, this approach can help you surface localised truths that can power your next wave of global expansion.
Remarketing in an international and multi-privacy policy world Navah Hopkins - Microsoft
In this data-backed tactical session, you will learn strategies which can help turn top-of-funnel campaign types like audience ads into full-funnel utilities. You will learn how to gain consent so that you can leverage all audiences, how to troubleshoot consent mode from a Microsoft perspective, and how to translate that to other tools. You will also learn how to pair messaging across different stages of the funnel, accounting for the fact that in some markets you will be able to have perfect message mapping, while in others it may be a little more nebulous. This session will have a focus on remarketing and is designed for in-house and agency practitioners, and will empower you to navigate different privacy permission levels based on the markets they are operating in.
From clicks to growth: Linking paid media KPIs to international business outcomes Ky Westcott - TransPerfect Digital
Bridge the gap between digital campaign metrics and business-level results. In this session, Ky will teach you how to trace paid media KPIs through the funnel, attributing leads and conversions to revenue and market share. Learn to communicate forecasting outcomes effectively to leadership and make paid media a strategic driver of global business growth.
Track 1
The global JavaScript challenge: Avoiding SEO pitfalls in modern JS frameworks Will Kennard - Very Good
Building a website for a global audience is tough, and modern JavaScript frameworks can potentially throw a spanner in the works for SEO. Getting your international strategy right is about more than just adding a few hreflang tags – especially when JavaScript is running the show. This talk gets straight to the common traps that JavaScript developers fall into, highlighting some key points for SEOs to understand and better communicate with developers. We will explore why rendering strategy is so critical for localised content and look at how different frameworks handle the challenge, with specific framework features being highlighted – particularly useful for those working with multiple websites across multiple clients internationally.
What log files analysis can teach us in an international SEO context Julien Deneuville - Turo
Log files are a key technical SEO asset, especially when working on larger websites: they are the only reliable source of data to understand what robots are doing on a website. Proper log files analysis can help you optimise internal links and structural aspects of your website, while daily monitoring will help you detect issues and fix them before they hurt your SEO performance. In a multilingual context, it can also bring additional insights to understand differences in treatment per country, for example. In this session, Julien will review the best practices of log file analysis, what to look for and how to react, and will cover the specifics of multilingual websites.
Agentic workflow framework for SEO leveraging CrewAI and SEMRush API Tejaswi Suresh - Mayflower
In this session, Tejaswi will give you a hands-on walk-through on how to build and leverage agents to scale organic growth programmatically, leveraging Semrush API.
Track 2
Scaling airline SEO: How to build structured, localised, and competitive pages in a high-automation industry Elina Olsena - airBaltic
Aviation SEO is a high-scale, high-change environment where automation is standard, but not always enough. In this session, Elina will explore how airBaltic builds structured, localised, and competitive pages, navigating legacy systems, commercial cycles, and Google’s own flight SERP dominance.
The not-so-secret SEO strategy recipe: 5 steps to rankings and recognition Thais Bogarín - Essity (Tork)
What if SEO strategy did not have to feel overwhelming? Thais has distilled years of award-winning SEO experience into a simple 5-step strategy that has delivered thousands of Page 1 rankings, triple-digit ROI, and dozens of industry awards. In this session, she will break down the exact 5-step process she has used to scale SEO campaigns for international markets. This is not theory – get ready for a practical framework that has generated real results.
Breaking borders: 10 proven tactics to outrank giants in international SEO João Filipe Pereira - Busbud
Competing against big players in the international SEO arena can feel like a daunting task, but with the right strategies, even smaller or emerging brands can win the game. In this session, João will reveal ten actionable tactics he has used with many SMBs across the globe to challenge dominant competitors and drive international growth. From optimising for multilingual audiences to mastering the nuances of local search intent, you will learn how to turn complex international markets into an opportunity rather than a challenge.
Track 3
SEO without borders: How AI and social listening drive global search success Maria Cuenca - Greenpark
Maria will take you on a journey of how businesses can use social listening and AI-powered multilingual SEO to solve real-world search challenges and drive global success. After all, traditional keyword research does not always capture cultural nuances, regional search intent, or unique topics that only exist in certain markets. In this session, you will learn how to use social listening to uncover keyword opportunities and market-specific topics across different cultures and how to leverage AI to execute multilingual SEO strategies effectively, ensuring relevance and visibility in global markets.
The future of content creation: How AI is transforming the content process Mario Lenoci & Julie Franck - TransPerfect Digital
In this talk, Julie and Mario will explore the revolutionary role of artificial intelligence (AI) in content creation. They will focus on the benefits of leveraging AI, the challenges to overcome, and practical applications that can optimise and transform content strategies.
LLM optimisation for international SEO: Ranking in AI answers across markets Ksenia Demchenko - Ideals
As AI-powered search reshapes how users discover information, SEOs face a new challenge: optimising for large language models (LLMs). In this session, Ksenia will break down how LLMs determine what content appears in AI-generated answers – and what it takes to rank across different markets.
Track 4
Your ads just got buried by AI. Now what? Simran Harichand - Hallam
AI Overviews are changing how people see search results, meaning your ads might not be showing up where (or when) they used to. In this session, Simran will look at what AI-led search means for paid media and how you can stay visible across different markets.
Decoding Google Ads with a mathematician’s lens Igor Ivitskiy - Ivitskiy Ads Lab
In this session, Igor will explain how mathematical modeling can elevate your Google Ads campaigns across multiple languages and regions. You will discover data-driven techniques for keyword targeting, budget allocation, and cultural nuance that unlock hidden opportunities in global search advertising. You will get a clear framework for turning complex analytics into high-impact, scalable international marketing strategies.
From Michelin-starred kitchens to multilingual markets: Applying global digital strategy for paid success Laura I. Abreu - laurastrategy.com
With a background working alongside Gordon Ramsay’s team and other Michelin-starred brands in Hong Kong, Laura will reveal how luxury-level digital strategies can be adapted to drive measurable results through local SEO, PPC, social channels, and platforms such as TikTok and TripAdvisor – brought together through compelling storytelling. She will unpack how she helped a small Barcelona-based business triple its revenue by combining international performance marketing tactics with narrative-driven content. You will get practical takeaways on how to structure multilingual campaigns, craft culturally relevant creatives, and use storytelling to enhance results across global digital platforms – all without requiring a Michelin-starred budget.
Track 1
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The state of hreflang: Common issues from analysing 1 million+ websites Dan Taylor - SALT.agency
In 2023, Dan analysed 18,000 websites with hreflang implemented to uncover common hreflang errors. Fast forward to the present day, he has revisited these 18,000 websites to see how things have changed – and then some. He has now analysed a whopping 1 million+ websites actively running hreflang to identify the most common hreflang technical issues.
Track 2
Beyond borders, beyond competitors: Advanced content research for international SEO Himani Kankaria - Missive Digital
Tired of copy-paste SEO content strategies that do not scale across your target regions? In this session, Himani will show you how to ditch overused competitor playbooks and discover unique content opportunities in each of your target markets. Learn how to go beyond “just translating” content by truly understanding regional intent, cultural nuance, and overlooked keyword behaviour. You will walk away with proven methods to uncover demand gaps your competitors have missed using real examples from global brands, advanced research techniques, and use cases. This talk will equip you with approaches/frameworks to build international content that makes your brand credibly visible, beyond what your competitors have been doing.
How SEO and UX can work together to build smarter international content strategies Sanja Markovic - Webcertain/ TransPerfect Digital
The way users search and behave online is deeply influenced by cultural, environmental and economic factors. These factors differ in different countries and impact users’ needs and thus the products and content they search for online. Researching user behaviour across different regions can help uncover cultural nuances (how users express and interpret colours, symbols and words), technological differences (different levels of access to technology), and economic and political factors (purchasing power, behaviour and interests). In this session, Sanja will explain how the insights gained from user research can be used to build content strategies that take into account differences across target regions, helping you to focus on the right kinds of content based on specific local interests.
Where in the world is content consolidation? Amanda King - FLOQ
In this session, Amanda will delve into a content study sliced by country to explore whether topical (rather than keyword) focus in content and its success differs by country and industry. Along with this analysis, you will take away a practical process on how to run a content consolidation analysis, and hear real-world case studies.
Track 3
SEO in the age of GenAI: Collaboration and transformation of mindsets Adriana Garcia - Allianz
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My international AI toolkit: 5 tips for global search success Azeem Ahmad - Reflect Digital
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How to audit AI accesibility of your site's front end and back end Dave Cousin - Dave the SEO & Co.
Optimising for AI Agents is at least as much a technical exercise as a content one. AI Agents do not and will not crawl websites like search engines do. So, how do you make your existing website front end as easy to access and get content and details from as possible? Moving forwards, AI Agents will much prefer to access the back end of your site, using APIs and databases via MCP to not only get structured data for your content, products and services, but to interact with your site including, eventually, purchasing through your site. Dave’s talk will go over what needs to be in a website accessibility audit and what machine accesibility web standards (e.g. MCP) exist and can be used.
Track 4
Behind their eyes: Using eye tracking to predict success in international markets Giulia Panozzo - Neuroscientive
“Attention is a commodity” is a sentence that we marketers hear a lot these days. And yet, when it comes to global websites with an international customer base, cultural differences in attention patterns are very rarely taken into account. Attention patterns affect what we see and engage with content, and can modulate brand perception and buying behaviour. Eye-tracking technologies can help us shed light on those differences and guide our efforts to reach our audience wherever they are in the world. In this session, Giulia will provide examples of different attention patterns across cultures and how to map them for your own optimisation venture. She will also explain common international pitfalls and how to avoid them when optimising your content for different attention patterns.
Market intelligence unlocked: Driving global search success with data-driven insights Anna Milburn - Webcertain/ TransPerfect Digital
In an era of ever-expanding global competition, success in international search marketing hinges on your understanding of diverse markets, not just your ability to optimise. This session dives into how to harness market intelligence – from search behaviour and competitive landscapes to cultural nuances – to fuel smarter SEO, content, and paid strategies across regions.
The future of social search: Creating cross-border content Elle Pollicott and Molly Bartram - Connective3
The current search landscape is undergoing a major shift, driven by evolving global search behaviours and the growing overlap between SEO and social media. Using insights gathered from Connective3’s current clients such as Adobe, SumUp and Avon, blended with research from their in-house planning department, Elle and Molly will highlight how search intent and platform usage differ across sectors and regions, emphasising the need for a more nuanced, global approach. As representatives for SEO and Social respectively, Elle and Molly will outline how their roles have evolved as SEO and social continue to integrate. They will share how blending search across these channels will allow brands to build greater visibility, trust, and engagement – even when scaling across multiple territories.
Track 1
Google and beyond: What do SEOs need to succeed globally? Arnout Hellemans, Sophie Gibson and Jes Scholz
Coming soon
Track 2
Audiences and algorithms: Global content strategy in 2025 and beyond Gemma Houghton, Yagmur Simsek and Fabrizio Ballarini
Quality, relevant content has always been the goal. Now, it is more important than ever and the only way to ensure brand visibility and engagement. This panel will dig into the big questions of what makes good content, how you can stand out in a noisy online world and how to give your content the best chance of success. A lively and insightful discussion to round off your day.
Track 3
AI in action: The future of content and SEO Nitin Manchanda and Mario Lenoci
How things are changing, what the future holds and what we should be doing now are big questions most marketers are asking. This panel will address them all – with real examples of what is actually happening, what is working and where the biggest opportunities lie to get ahead. You will end the day inspired, energised and ready to take on this new era of content and SEO!
Track 4
The SEO Mindset Podcast LIVE Sarah McDowell, Jack Chambers-Ward and Tazmin Suleman
Join Sarah McDowell, Jack Chambers-Ward and Tazmin Suleman for a LIVE version of The SEO Mindset Podcast. They will discuss the forgotten topics that will help you thrive in your SEO career!
Post-event drinks reception
Complimentary drinks reception
Want event more insights?
If you’re hungry for more knowledge, don’t miss the International Social Summit – our sister event happening the day before.
It’s dedicated entirely to global social media strategies, offering deeper dives and fresh perspectives you won’t find anywhere else.
Speakers
Ryan Jones
SEOTesting
Ryan is a marketing and SEO professional with nearly 10 years in the industry and is the Marketing Manager at SEOTesting, a SaaS tool developed to help SEOs show the value of their work.
More about Ryan
Ryan is a marketing and SEO professional with nearly 10 years in the industry and is the Marketing Manager at SEOTesting, a SaaS tool developed to help SEOs show the value of their work. During his near decade of experience, he has worked for a vast range of companies in an agency capacity and as an in-house professional, as well as spending some time doing consultancy work. Born in the UK, Ryan has a passion for all things sport, and is a huge fan of football, the NFL, the NBA, and Formula One. When he is not working, you will find him watching his beloved Derby County or attending as many Grand Prix as he can.
Megan Hordijk
Rank Expert
Megan is an SEO and Data Specialist who helps companies bring more structure and clarity to their marketing.
More about Megan
Megan is an SEO and Data Specialist who helps companies bring more structure and clarity to their marketing. Working at the intersection of SEO, CRO, and analytics, she focuses on what truly drives results. Not just more traffic, but better outcomes. She supports teams in identifying friction points, uncovering growth opportunities, and making smarter decisions based on data. She is known for her clear communication, practical mindset, and her ability to simplify complex challenges – even across markets and borders.
Sam Gillies
Nonsensical
With a passion for creative storytelling, Sam has led Nonsensical to achieve 1 billion video views internationally across TikTok.
More about Sam
With a passion for creative storytelling, Sam has led Nonsensical to achieve 1 billion video views internationally across TikTok. His expertise spans organic growth, paid activations, TikTok Shop campaigns, influencer collaborations, and comprehensive TikTok strategies. His focus on authentic content creates impactful results across TikTok campaigns that generate meaningful engagement for brands.
Gianluca Fiorelli
IloveSEO.net
With almost 20 years of experience in web marketing, Gianluca is a strategic and international SEO and AI Strategist Consultant who helps businesses to target users’ search/customer journeys organically by improving their visibility and performance.
More about Gianluca
With almost 20 years of experience in web marketing, Gianluca is a strategic and international SEO and AI Strategist Consultant who helps businesses to target users’ search/customer journeys organically by improving their visibility and performance. He has collaborated with clients from various industries and regions, including Glassdoor, Idealista, Rastreator.com, Outsystems, Chess.com, SIXT Ride, Vegetables by Bayer and Visit California. He has spoken at events like MozCon, SMX, PubCon, BrightonSEO, and others. He is passionate about delivering value and results for his clients and staying up to date on the latest trends and developments in the online marketing landscape.
Jes Scholz
Jes Scholz Consulting
Jes Scholz is an organic marketing consultant and SEO futurist.
More about Jes
Jes Scholz is an organic marketing consultant and SEO futurist. She delivers award-winning audience development strategies focused on digital brand management, smart content distribution and data-informed marketing from Australia to enterprise businesses worldwide.
Navah Hopkins
Microsoft
Navah is the Product Liaison for MAI and a trusted voice in digital marketing with 17 years of experience working across accounts in every vertical and global market.
More about Navah
Navah is the Product Liaison for MAI and a trusted voice in digital marketing with 17 years of experience working across accounts in every vertical and global market. She is on the board of the Paid Search Association, an international speaker, and regular columnist at Search Engine Journal and Search Engine Land. Aside from her day-to-day tasks of being a feedback loop for the industry into the Microsoft Product team, she loves helping people and volunteers for women and LGBTQ+ empowerment non-profits.
Will Kennard
Very Good
With over 12 years in digital, Will works with brands to improve digital experiences and is passionate about driving change and solving problems.
More about Will
With over 12 years in digital, Will works with brands to improve digital experiences and is passionate about driving change and solving problems. He has strong skills in both technical and content, and is currently speaking at events where he aims to bridge the gap between developer and SEO knowledge, benefiting both sides.
Tejaswi Suresh
Mayflower
Tejaswi is the Head of SEO at Mayflower for websites in the top 50 overall traffic globally.
More about Tejaswi
Tejaswi is the Head of SEO at Mayflower for websites in the top 50 overall traffic globally. Previously, he served as the Director of Global SEO at Navan, a B2B travel and expense unicorn, operating in the US, EU and APAC. Prior to this, he consulted the largest quiz platform in the US and funded startups in EMEA on scaling up their organic visibility, leveraging programmatic SEO as a Director of SEO at Botpresso.
Thais Bogarín
Essity (Tork)
Thais has over a decade of experience helping brands achieve visibility at regional and global levels.
More about Thais
Thais has over a decade of experience helping brands achieve visibility at regional and global levels. Her work has resulted in millions of organic clicks, SEO content accounting for two-thirds of overall website traffic, and triple-digit ROI, earning her Gold for Best Use of SEO at the International Content Marketing Awards, Global Health Content Campaign of the Year at the Global Content Awards, and Content Person of the Year. She is not only passionate about SEO, but also Diversity, Equity & Inclusion, which is why she is a Courageous Conversations facilitator at Essity, leading and enabling healthier workplace dynamics. In her time off, she writes and performs standup comedy, watches more movies and reads more books than is considered normal, and loves to cuddle with her cat, Orlando Blue.
Maria Cuenca
Greenpark
SEO is not just Maria’s passion, it is her language.
More about Maria
SEO is not just Maria’s passion, it is her language. With over six years of experience, she has helped brands navigate the complexities of international SEO, from London to Manchester to Barcelona. More than just growing websites, she loves translating SEO insights into clear, actionable strategies that empower others to succeed in the global search landscape.
Julie Franck
TransPerfect Digital
Julie is a Senior Digital Marketing Strategist at TransPerfect Digital, based in Barcelona.
More about Julie
Julie is a Senior Digital Marketing Strategist at TransPerfect Digital, based in Barcelona. With over 15 years of experience on both client and non-client sides, she leads the team to create 360 strategies on a global scale with local relevancy, encompassing SEO, paid, social, content, and market intelligence. Her background spans the travel, retail, and consumer goods sectors, managing international teams and optimising digital marketing for top global clients. Fluent in several languages, she integrates AI with human-centric strategies to maximise ROI and minimise spend. Energetic and naturally curious, Julie is also a passionate foodie.
Simran Harichand
Hallam
Simran is a Paid Media Lead at Hallam, where she helps brands make sense of messy platforms, tricky audiences, and ambitious performance targets.
More about Simran
Simran is a Paid Media Lead at Hallam, where she helps brands make sense of messy platforms, tricky audiences, and ambitious performance targets. Originally from Pakistan, she started her career in sales at Toyota Indus Motors, before moving to the UK to complete a Master’s in Marketing. Along the way, she has picked up experience in both B2B and B2C, managed international campaigns, and learned how to spot a bad ad strategy from a mile off. She has spoken at Hero Conf, Figaro Digital, and the Nottingham Digital Summit. She tries to make every talk as honest, useful, and mildly entertaining as possible. Outside of work, you will usually find her cooking something spicy or cuddling her cat.
Laura I. Abreu
laurastrategy.com
Laura is an international performance marketing consultant with over 12 years of experience managing Google, Meta, LinkedIn, TikTok, and multilingual SEO campaigns for hospitality, tourism, and e-commerce brands.
More about Laura
Laura is an international performance marketing consultant with over 12 years of experience managing Google, Meta, LinkedIn, TikTok, and multilingual SEO campaigns for hospitality, tourism, and e-commerce brands. Her career spans five countries (the UK, Australia, Hong Kong, India, and Spain). She specialises in data-driven strategies that combine creativity with measurable results, enabling brands to scale internationally.
Himani Kankaria
Missive Digital
Himani is the Founder of Missive Digital – an organic digital marketing agency for B2B, SaaS, and tech companies.
More about Himani
Himani is the Founder of Missive Digital – an organic digital marketing agency for B2B, SaaS, and tech companies. She helps businesses create data-driven, integrated, and channel-specific marketing strategies to achieve more than 800% growth in website traffic and 200% growth in leads year-on-year. She also specialises in strategising, writing, and optimising research-oriented, search intent-based, and value-driven content for B2B companies. She often speaks at global conferences such as BrightonSEO, Whitespark Local Search Summit, Semrush and Meet Magento and is a regular contributor to the Search Engine Journal, Search Engine Land, and more.
Amanda King
FLOQ
Amanda has been in the SEO industry for 15 years, working across countries and industries, and is currently consulting through her business, FLOQ.
More about Amanda
Amanda has been in the SEO industry for 15 years, working across countries and industries, and is currently consulting through her business, FLOQ. She has always been focused on the product, the user and the business. Along with a passion for solving puzzles, she has incorporated data and analytics, user experience and CRO alongside SEO. Always happy to trade war stories, you can find her on LinkedIn for intermittently-shared advice and thoughts on the industry.
Dave Cousin
Dave the SEO & Co.
Dave is an SEO and website accessibility expert with over 20 years in the industry in-house and in-agency.
More about Dave
Dave is an SEO and website accessibility expert with over 20 years in the industry in-house and in-agency. He is a regular speaker and trainer and an expert in technical SEO and migrations, and is now taking what he has learnt from 20 years making websites accessible to both humans and search engines to ensure they are also accessible to LLMs and the latest AI Agents as the industry experiences a profound shift.
Anna Milburn
Webcertain/TransPerfect Digital
Anna is the Head of Digital Solutions at Webcertain. She is passionate about building long-term strategic partnerships with clients through advising and consulting.
More about Anna
Anna is the Head of Digital Solutions at Webcertain. She is passionate about building long-term strategic partnerships with clients through advising and consulting. With extensive experience in dealing with complex international digital projects, she enjoys applying her diverse skillset and identifying the best solution for global brands. Familiar with a variety of industries, including travel, education, manufacturing and technology, and a wide range of digital channels, Anna ensures that all clients’ international digital strategies are appropriately adapted to each target market. Having a strong academic background, Anna holds a degree in English & German Philology, a Business degree, and a Law degree.
Sophie Gibson
StudioHawk
Sophie is the Technical SEO Director at StudioHawk, and began working as a digital marketer at an independent retailer.
More about Sophie
Sophie is the Technical SEO Director at StudioHawk, and began working as a digital marketer at an independent retailer, where she was plunged into the e-commerce world and discovered the SEO industry. Since then, she has been agency-side in SEO for over eight years, focusing on technical SEO actions that support brands’ global expansion.
Fabrizio Ballarini
Wise
Fabrizio leads organic growth and SEO at Wise, a financial company powering money for people and businesses in their increasingly global lives
More about Fabrizio
Fabrizio leads organic growth and SEO at Wise, a financial company powering money for people and businesses in their increasingly global lives — to pay, to get paid, to spend, in any currency, wherever you are, whatever you are doing. Fabrizio’s team mission at Wise is to acquire customers sustainably by building products, platforms and content that educate and solve customer problems, working across SEO, affiliate, CRM and social media.
Sarah McDowell
The SEO Mindset Podcast
Sarah is a freelance digital marketing consultant and podcast producer with over 10 years of experience.
More about Sarah
Sarah is a freelance digital marketing consultant and podcast producer with over 10 years of experience. She works with both independent creators and businesses to achieve their goals. She is also a serial podcaster, awards judge, international speaker, moderator, community founder, and co-author of two SEO books.
Tazmin Suleman
The SEO Mindset Podcast
Tazmin is a coach, corporate trainer, and podcaster who helps ambitious professionals achieve success without burnout.
More about Tazmin
Tazmin is a coach, corporate trainer, and podcaster who helps ambitious professionals achieve success without burnout. Through her coaching program, Revitalise, and The SEO Mindset Podcast, she empowers individuals to master their mindset, manage their energy, and build confidence and resilience. She guides her clients to create careers and lives that are fulfilling, authentic, and sustainable.
Elle Pollicott
Connective3
As Director of Organic Search at Connective3, Elle has over a decade of experience in content and SEO, spanning industries such as fashion, travel, property, and finance.
More about Elle
As Director of Organic Search at Connective3, Elle has over a decade of experience in content and SEO, spanning industries such as fashion, travel, property, and finance. She oversees Connective3’s entire organic strategy and is passionate about driving organic visibility and helping brands dominate the SERPs. She is a regular speaker at Connective3’s Digital Bites and Up North Events.
Kenichi Suzuki
Faber Company Inc.
Kenichi is a globally recognised SEO professional based in Japan, holding the prestigious Diamond Product Expert distinction in the official Google Search Central Help Community.
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Kenichi is a globally recognised SEO professional based in Japan, holding the prestigious Diamond Product Expert distinction in the official Google Search Central Help Community. With nearly two decades of experience, he is Japan’s leading SEO educator and runs the country’s most popular SEO blog. In his current role as a Search Advocate at Faber Company Inc., he empowers clients with cutting-edge SEO strategies and technology. He is a sought-after speaker at international conferences, including Pubcon and BrightonSEO.
Julia Munder
ROi Media Productions
Julia is the CEO of ROi Media Productions.
More about Julia
Julia is the CEO of ROi Media Productions. With over a decade of experience leading international marketing and SEO strategy, she has worked with global brands including Amazon Germany, Coterie, North York Moors National Park, and the NHS. With a unique background blending international SEO strategy and content production, she helps brands grow their visibility across markets and platforms. She is passionate about bringing together SEO, content, and social teams to build smarter, omnichannel strategies. She has a proven track record in e-commerce, video production, and brand storytelling, and is now focused on helping brands future-proof their search visibility in an increasingly platform-diverse world.
Filipa Olmo
Wondercraft
With 10+ years in digital marketing and SEO, Filipa leads content at Wondercraft – an AI-first platform for creating audio and video content at scale.
More about Filipa
With 10+ years in digital marketing and SEO, Filipa leads content at Wondercraft – an AI-first platform for creating audio and video content at scale, used by teams, creators, and media companies in 110+ countries. Her work focuses on turning content into growth, combining SEO, social, paid, and some AI storytelling.
David Carrasco
Freelance SEO Consultant
David is an SEO consultant with a focus on growth. He has over ten years of experience in SEO, creating strategies for a wide range of projects.
More about David
David is an SEO consultant with a focus on growth. He has over ten years of experience in SEO, creating strategies for a wide range of projects. In recent years, he served as CEO of a Spanish PR tool, a company he founded and sold, which helped him learn about team and business management. He currently works as a freelance SEO, trainer, and content creator.
Iselin Heggedal
Usercentrics
Iselin is a seasoned marketing leader with extensive experience in acquisition marketing, growth strategies, and digital advertising.
More about Iselin
Iselin is a seasoned marketing leader with extensive experience in acquisition marketing, growth strategies, and digital advertising. As the Team Lead for Acquisition Marketing at Usercentrics, she plays a pivotal role in driving customer growth and optimising performance across multiple channels and multiple regions. With a proven track record across top global brands like FedEx, MyTutor, and sofa.com, she has developed and executed high-impact campaigns that have significantly boosted brand visibility and customer acquisition. Her expertise in leveraging data-driven strategies, paid media, and conversion optimisation have helped companies scale effectively in competitive markets.
Ky Westcott
TransPerfect Digital
Ky Westcott is a Senior Paid Media Strategist at TransPerfect Digital with over 15 years of experience driving international digital marketing campaigns.
More about Ky
Ky Westcott is a Senior Paid Media Strategist at TransPerfect Digital with over 15 years of experience driving international digital marketing campaigns. He has mastered the art of scaling paid media strategies across global markets, working with hundreds of companies to optimise their brand presence and ROI. Ky’s international marketing experience includes managing campaigns across multiple currencies, regulatory environments, and cultural contexts. He specialises in forecasting methodologies, KPI frameworks for global teams, and building sustainable attribution models that account for cross-border customer journeys.
Julien Deneuville
Turo
Julien started building websites as a teenager in the early 2000s, then studied Mathematics, Computer Science and Project Management.
More about Julien
Julien started building websites as a teenager in the early 2000s, then studied Mathematics, Computer Science and Project Management. After graduating in 2011, he moved to Paris and worked in some of the top French SEO agencies for several years, before working as a freelancer until 2023. He is now Head of SEO at Turo, the world’s largest car sharing marketplace, with the responsibility of defining and implementing their worldwide SEO strategy. He was awarded the SEMY Award for Young Search Marketing Person of the year at SMX Paris 2018. He specialises in technical SEO, large websites and data analysis. Since his first talk in 2013, he has been speaking at several events each year, in France and abroad.
Elina Olsena
airBaltic
Elina leads SEO at airBaltic, aligning organic search strategy with the unique demands of global aviation.
More about Elina
Elina leads SEO at airBaltic, aligning organic search strategy with the unique demands of global aviation. Her background spans over fintech and print-on-demand, where she built scalable systems designed for multilingual markets and international discoverability.
João Filipe Pereira
Busbud
João is the Director of Marketing at Busbud, where he leads global marketing initiatives to drive growth, visibility, and customer acquisition across multiple markets.
More about João
João is the Director of Marketing at Busbud, where he leads global marketing initiatives to drive growth, visibility, and customer acquisition across multiple markets. With over a decade of experience in SEO and digital marketing, he has delivered impactful results for industry leaders such as TripAdvisor, EF Education First, Hostelworld, and Eventbrite. He has a proven track record of designing and executing strategies that boost organic traffic, conversions, and revenue. His experience spans managing high-performing SEO and marketing teams, collaborating with cross-functional partners, and securing strategic partnerships to support international expansion. He also has a background in journalism, giving him a sharp editorial eye and the ability to create compelling, audience-focused content across a wide range of platforms.
Mario Lenoci
TransPerfect Digital
Mario is a Digital Content Strategist at TransPerfect Digital, based in Italy.
More about Mario
Mario is a Digital Content Strategist at TransPerfect Digital, based in Italy. With a decade of experience on both client and agency sides, Mario develops comprehensive content strategies for a wide array of international clients, using approaches that range from creative copywriting to AI-driven solutions. His primary focus is on the fashion and design industries, and he also has a passion for music production and graphic design.
Ksenia Demchenko
Ideals
Ksenia helps SaaS and B2B companies grow paid customers and leads (MQLs) through organic search across multilingual markets.
More about Ksenia
Ksenia helps SaaS and B2B companies grow paid customers and leads (MQLs) through organic search across multilingual markets. She is currently an SEO Team Lead at Ideals, a global virtual data room provider. Previously, she managed SEO at MacPaw, where she scaled organic traffic and revenue for the CleanMyMac app. She worked with websites with over 1 million monthly visits, and also launched new domains from the ground up. Beyond that, she is the founder of Brand SEO Hub, a Kyiv-based community for SEO professionals that brings people together through offline meet-ups, expert panels, and knowledge sharing.
Igor Ivitskiy
Ivitskiy Ads Lab
Igor, a PhD holder and former Young Scientist of the Year in Ukraine, is renowned for pioneering the use of mathematics to optimise Google Ads from as early as 2006.
More about Igor
Igor, a PhD holder and former Young Scientist of the Year in Ukraine, is renowned for pioneering the use of mathematics to optimise Google Ads from as early as 2006. He was named “Europe’s Best PPC Case 2024” by Adworld Experience and is recognised as one of the world’s foremost experts in Google Ads. As a professional educator, Igor has helped over 5,000 entrepreneurs significantly boost their sales through his training programmes. He is also a hands-on practitioner; his clients generate over $50 million in monthly profit from Google Ads under his guidance.
Dan Taylor
SALT.agency
Dan is a recognised SEO professional, having worked with a number of companies to strategically help them increase their organic market visibility and overcome technical challenges.
More about Dan
Dan is a recognised SEO professional, having worked with a number of companies to strategically help them increase their organic market visibility and overcome technical challenges. Having consulted and worked with companies like Cloudflare, Proton, and China Southern Airlines, he has been featured in the leading SEO publications Search Engine Land and Search Engine Journal, and has spoken at a number of SEO and marketing conferences in Europe, North America, the Middle East, and online.
Sanja Markovic
Webcertain/TransPerfect Digital
Sanja is a Senior SEO Specialist & Assistant Manager at Webcertain and has worked in SEO since 2015.
More about Sanja
Sanja is a Senior SEO Specialist & Assistant Manager at Webcertain and has worked in SEO since 2015. She conducts SEO audits and creates SEO strategies, always having in mind the most innovative and most effective solutions. She is passionate about creating content strategies and new methodologies for content optimisation. Originally from Serbia, she now lives in Spain, and is able to speak Serbian, English and Spanish, as well as being familiar with the basics of Chinese.
Azeem Ahmad
Reflect Digital
Azeem is an award-winning digital marketer and international marketing conference keynote speaker, and previous winner of best talk at an International Search Summit!
More about Azeem
Azeem is an award-winning digital marketer and international marketing conference keynote speaker, and previous winner of best talk at an International Search Summit! He has several years of experience in the industry, managing millions in marketing spend, covering multiple disciplines such as SEO, PPC, social media, programmatic, audio/video, and display. He hosts his own digital marketing podcast, rated amongst the top marketing podcasts globally, called “Azeem Digital Asks”, and has previously been a judge at many search awards across the globe, including the Global Digital Excellence Awards, and both the European and US Search Awards.
Giulia Panozzo
Neuroscientive
Giulia is a neuroscientist turned marketer, currently working as an in-house Director of Customer Acquisition for a global marketplace and a freelance neuromarketing consultant.
More about Giulia
Giulia is a neuroscientist turned marketer, currently working as an in-house Director of Customer Acquisition for a global marketplace and a freelance neuromarketing consultant. Before landing on digital marketing, Giulia obtained a MSc in Cognitive Neuroscience and Clinical Neuropsychology and worked in academic research published internationally. She also obtained her license to exercise as a Psychologist from the University of Padua in 2016. Giulia now leverages her background in neuroscience research to explore what drives customers to trust and buy, and the biases that influence information processing and decision-making. She is a regular speaker at international industry conferences, where she talks about customer behaviour, search and data analytics.
Arnout Hellemans
OnlineMarkethink
Arnout is a seasoned Dutch technical SEO and online strategy consultant, freelancing since 2009 from his base in Amsterdam.
More about Arnout
Arnout is a seasoned Dutch technical SEO and online strategy consultant, freelancing since 2009 from his base in Amsterdam. Over the past decade and a half, he has partnered with e-commerce, publishing, B2B and lead generation brands, helping them unlock growth through SEO, CRO and comprehensive digital strategies. Although his work spans Europe and beyond, he currently focuses on the UK and US markets. He is a familiar face on the conference circuit – sharing actionable insights at industry events worldwide – and a regular guest on leading marketing podcasts. He is on a mission to make the web a smoother, less frustrating place for everyone.
Yagmur Simsek
Search ‘n Stuff
Yagmur is an independent SEO and content strategist, the founder of Search ‘n Stuff Community & Networking Events, and the co-founder of Global Cyber Security Network and Global Fintech Market.
More about Yagmur
Yagmur is an independent SEO and content strategist, the founder of Search ‘n Stuff Community & Networking Events, and the co-founder of Global Cyber Security Network and Global Fintech Market. With over a decade of experience in SEO, she specialises in developing robust content strategies and fostering organic growth for both B2B and B2C clients. Her consultancy services include expanding in-house team capabilities, building SEO-driven growth strategies, and leading hands-on training sessions to empower teams. She frequently speaks on SEO content strategies and organic startup growth, aiming to inspire actionable progress within the digital marketing community.
Nitin Manchanda
Botpresso
Nitin is the Founder and Chief SEO Consultant at Botpresso.
More about Nitin
Nitin is the Founder and Chief SEO Consultant at Botpresso. With years of experience and in-depth knowledge of the dynamic SEO industry, Nitin has prowess in international SEO, enterprise SEO, AI in SEO, and other technical SEO topics. Nitin is a dynamic speaker who has spoken at multiple international events, including BrightonSEO, SMX, SERPConf, and the International Search Summit. He has also hosted several Semrush, SE Ranking, and Duda webinars.
Jack Chambers-Ward
Candour
Jack is the Marketing and Partnerships Manager at Candour, a full-service digital agency based in Norwich, the UK.
More about Jack
Jack is the Marketing and Partnerships Manager at Candour, a full-service digital agency based in Norwich, the UK. He is also the host of Search With Candour and the popular film podcast Sequelisers. He has been hosting and producing podcasts for 15 years and working in marketing and events for 10 years.
Gemma Houghton
Webcertain/TransPerfect Digital
Gemma has worked in international search marketing for over 15 years and is Director of Marketing at Webcertain, overseeing all marketing activities for the Group.
More about Gemma
Gemma has worked in international search marketing for over 15 years and is Director of Marketing at Webcertain, overseeing all marketing activities for the Group. She also organises and programmes Webcertain’s International Search Summit and International Social Summit, Barcelona-based conferences focusing on international and multilingual digital marketing. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing, a Diploma in Management and Leadership from the Chartered Management Institute, and a BA joint honours degree in French and German.
Molly Bartram
Connective3
With experience in both talent management and influencer marketing, Molly offers unique insights and expertise into all things influencer marketing.
More about Molly
With experience in both talent management and influencer marketing, Molly offers unique insights and expertise into all things influencer marketing. She has worked with top names in the creator industry, gaining expertise across the fashion, beauty, FMCG, gaming, and technology sectors. She is adept at developing and executing influencer campaigns that prioritise your brand and goals, ensuring impactful and successful results. From leading panels on influencer marketing, to delivering talks on social strategy, she has a comprehensive knowledge on driving audience engagement through search.
Adriana Garcia
Allianz
Adriana Garcia is an SEO specialist with a passion for search optimisation and innovation at the tech marketing nexus.
More about Adriana
Adriana Garcia is an SEO specialist with a passion for search optimisation and innovation at the tech marketing nexus. She works at the convergence of SEO and AI, both integrating LLMs into optimisation workflows and developing SEO strategies for AI-driven search. With a background in sociology, she approaches how GenAI is transforming user search behaviours from a humanistic perspective, understanding both the technical and social elements behind search evolution. Currently SEO Manager for Spain at Allianz, she has designed and launched SEO strategies across international markets. She stands for hybrid approaches where AI enhances human creativity rather than replacing it.
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Buy tickets
13 November 2025 – World Trade Center Barcelona
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-Take advantage of our- group rates
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tickets €165
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tickets €135
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All prices per ticket
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-International SEO Workshop-
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Includes full ticket to ISS
Please read the event Code of Conduct
ALL TICKETS INCLUDE
Full day conference in Barcelona
Refreshment breaks and lunch
Pre-event party and post-event networking drinks
6 months premium access to Webcertain's self-learning platform
Cancellation policy
Tickets cancelled 10 days before the event will receive a full refund. Tickets can be transferred to another person at any time.
Venue
1ª planta, Edif. Este, Moll de Barcelona, s/n, 08039 Barcelona, Spain
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If you’ve got a question about the event or would like any additional information, get in touch!
Upcoming events
Designed to support global marketers navigating the complexities of managing international content, websites and campaigns, Webcertain events offer an open and friendly space to share, learn and connect.
International Social Summit
Industry experts and global brands meet for a day full of learning and sharing on all things international social media.
International SEO Workshop
Covers all the on-page and technical elements involved in achieving global results through international SEO. Limited places available.
International Social Workshop
A small group one-day workshop that will arm you with the knowledge and confidence to pitch for and justify your global social budget.