One-day training course to upskill all aspects of your international SEO game.
If you want to improve your knowledge of international strategies and tactics, get hands-on, practical advice for increasing global visibility and learn the latest trends in SEO, this workshop is for you.
Why attend the International SEO Workshop?
It’s a small group session, meaning it’s interactive, collaborative, and full of opportunity for you to get involved, ask questions, and put the theory into practice.
Led by experienced practitioners who work day in, day out on global SEO projects, you’ll learn proven methods and see real-life examples and how they can apply to your business.
The workshop is delivered in English and tickets include access to the International Search Summit Barcelona on 13 November 2025.
What will you get from the workshop?
A deeper understanding of core international SEO concepts
Processes and frameworks to apply in your work
Recommendations of workflows, reports, and tools to save time and add value
Discussion with fellow SEOs to share experiences and learn from each other
Examples of success in international campaigns
The confidence to work on international websites
Workshop content
Content
Understanding search intent in international markets
How to apply E-E-A-T in international SEO
Entity-based optimization
Site Structures and Geo-Targeting
International site structures
Hreflang
Indexing and crawling
Technical SEO
Javascript SEO from an international perspective
International website migrations
This workshop is aimed at intermediate-level or above SEOs with a good understanding of the fundamentals.
Trainers
Sanja Markovic
Senior SEO Specialist & Assistant Manager, Webcertain Sanja is a Senior SEO Specialist & Assistant Manager at Webcertain and has worked in SEO since 2015. She conducts SEO audits and creates SEO strategies, always having in mind the most innovative and most effective solutions. She is passionate about creating content strategies and new methodologies for content optimisation. Sanja speaks Serbian, English and Spanish, and is familiar with the basics of Chinese. Originally from Serbia, Sanja now lives in Spain.
Pedro Flores
SEO Specialist, Webcertain Pedro is an experienced SEO Manager with extensive expertise in technical SEO and a solid background in content optimization. Currently at Webcertain, he is passionate about staying at the forefront of industry trends and delivering measurable results. Thriving in fast-paced environments, he has a wide experience working with cross-functional teams to achieve business goals.
Ana Santos
Junior SEO Specialist, Webcertain Ana is a Junior SEO Specialist at Webcertain. Having worked in SEO since 2019, she has had the privilege of working with a diverse range of clients from various industries and countries. She also has experience working in other areas of digital marketing, including Google Ads, social media and e-commerce. She is naturally curious and constantly motivated to keep learning and growing. Ana is currently based in Lisbon, Portugal.
Buy tickets
12 November 2025 | World Trade Center Barcelona
There are limited places so book early to secure a spot.
The International Search Summit is a 3 track conference, with 30 sessions covering international SEO, content and paid search.
Please read the event Code of Conduct
ALL TICKETS INCLUDE
Workshop and full-day International Search Summit ticket
Refreshment breaks and lunch
Two networking parties
Access to Webcertain's international digital marketing Self-learning platform.
Cancellation policy
Tickets cancelled 10 days before the event will receive a full refund. Tickets can be transferred to another person at any time.
Got a question for us?
If you’ve got a question about the event or would like any additional information, get in touch!
Upcoming events
Designed to support global marketers navigating the complexities of managing international content, websites and campaigns, Webcertain events offer an open and friendly space to share, learn and connect.
International Social Summit
Industry experts and global brands meet for a day full of learning and sharing on all things international social media.
International Social Workshop
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International Search Summit
3 tracks packed full of the latest trends, tactics and strategies for international SEO, PPC and content marketing.